Digital modes are increasingly influencing the process of representing, producing, and thinking architecture. The digital employs administrative control and information management over a maximum amount of project parameters through systemic delay- We may ask: Has the rhetoric become the object of design? Is representation merely illustration? The paper explores the use of the ‘Design Model’ as a generative design tool and a strategy of ‘Media Rotation’ in digital and analogue media that cultivate and stimulate creative thinking in the process of architectural design. This approach investigates a new role for representations, which departs from the simply illustrative and invokes semantic and operative representations.
